Amber Bottle

Label design

2015年7月12日

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.

Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Technologies related to shipping containers are identification codes, bar codes, and electronic data interchange (each has an essential function).

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.

Freedom is more than just a patriotic concept; it is the purest intent of our design. Be you. Be free. Be nice

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Permanent product identification by a label is commonplace; labels need to remain secure throughout the life of the product. For example, a VIN plate on an automobile must be resistant to heat, oils and tampering; similarly, a food label must endure until the food has been used.

Labels may be used for any combination of identification, information, warning, instructions for use, environmental advice or advertising. They may be stickers, permanent or temporary labels or printed packaging.

The three basic channels


A color print on paper could be produced by superimposing carbon prints of the three images made in their complementary colors, asubtractive method of color reproduction pioneered by Louis Ducos du Hauron in 1860s.

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Notable events


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Landscape photography is the supreme test of the photographer – and often the supreme disappointment.